Sample of a Good E-Mail PR Letter

I received this e-mail a few days after I published "From Darkroom to Desktop" in Web Review.

Subject: From Deneba

Greetings Derrick,

I have recently had the opportunity to read and study some of your articles that appeared at: Web Review Author's Record.

I was wondering if you have had to opportunity to take a first hand look at Canvas 7?

As an accomplished digital photographer, you might want to experience the integrated design environment that only Canvas 7 can provide.

A few years ago, I too began to migrate from the "Darkroom to the Desktop." At that time, (several years prior to my employment here at Deneba) I purchased my first copy of Canvas 5 and haven't looked back. As a General Member of ASMP, and a working commercial photographer, I found Canvas to be an invaluable tool when I needed to offer additional marketable services to my clients.

Now, as Public Relations Manager, I have the opportunity to demonstrate how Canvas can open the door to additional commercial avenues to other photographers.

If you could provide your mailing address and a phone number, I would be happy to provide you with a copy of the program so that you can see for yourself.

In the mean time, why don't you drop by for a visit?

I look forward to hearing from you.

Yours,

Curtis Christensen
Public Relations Manager
1150 NW 72nd Ave., PH
Miami, FL 33126
(305) 596-5644, ext. 134
Canvas 7 Standard Edition -- Now Shipping!