Logo |
Gift certificate |
Website |
Website |
Issue
Working her skill set for over 20 years, Danny Blitz, life coach for small business owners and executives, decided it was time to launch her own company, Danny Companies LLC in 2005.She knew that she needed to have a professional image designed for her, if she wanted her company to be as succesfull as she was individually. Another fact was that the company would evolve through time as her dreams evolved, so the identity must be classical enough to flow with the changes through time.
Solution
We first started with creating the logo, the foundation of any strong identity. We realized that it needs to act as a reflection of Danny: organically professional, established, approachable, trusted, experienced, exciting, moving forward.
Danny worked closely with the Project Manager and the designers and in the end she was 100% satisfied with the final result. The abstract and elegant symbol of a bird, the fresh and smooth colors used, the simple feminine font, all complimented each other and combined together into a unique, outstanding exciting logo.
The logo appeals to Danny’s target market, mainly comprised by entrepreneurial women, by being both elegant – feminine and professional – experienced.
When Danny was satisfied with the logo that was build for her strongly believing that it represented her, working on the rest of the elements from her identity (business cards, letterhead, envelope, gift certificate) was easy and fun. She wanted the symbol to be repeated throughout the entire identity, but in a subtle not boring way, and she got just that.
The next step in defining Danny’s image was her web presence, which needed to be elegant, feminine and professional but at the same time easy to use and resourceful for her visitors. We decided to let the headers tell the story visually and build the content as simple and as clean as possible. Thus the website’s header is not at all common, with that floating ribbon while the images used appeal exactly to her target and portray the feeling that Danny wanted transmitted: freedom of choice, exciting, moving forward, warmth.
Result
The project for creating the image for Danny Blitz’ new company was a success: the client was happy with the result, Retina is proud of its’ designers’ work and Danny’s clients are open to her company and services.
Services :
- graphic design for logo, BC, LH, EN, GC
- web design
- HTML, CSS, PHP programming
- web strategy consulting
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