Issue
Laura Raduenz is a certified life coach. Her goals are to inspire, empower, and support individuals to achieve their goals and dreams. Laura provides coaching services and products to help others think big, stretch, and challenge themselves towards action, change, and living their authentic lives. Her business is only online. Her coaching is done by phone.Laura's target market is represented by men & women, successful business people usually 30-55 years old, skilled and successful people in their career, but not doing what they love. She needed 5 logos for the five business areas she activated in. Laura’s business approach and concepts had to be represented in a nice graphical manner while respecting her expectations on the symbols: friendly, stable, fun, informal, bold, simple, modern, clean, use earthly tones..
Solution
Our solution brought to light 5 homogeneous logos. The main symbol, that is the heart, was kept as the leit motif for all of her 5 logos, but the logos varied in the adjacent symbols and colors. This approach unified all her logos, while making them distinct in their own way. A list of suggestions from her regarding what she would like to have and the inventiveness of Retina's designers brought the desired outcome. The 5 logos were: Make Your Dreams Happen, Success Teams 101, Be Bold...Discover Your Extraordinary Self, Be Authentic, Live Authentically, Laura Raduenz. The distinct symbols were stars (The heart symbol turns into a plied of stars which are the impersonations of dreams), bubbles, small hearts, leaves, butterflies, all having earthly colors and all being earthly concepts. This symbols combination was light, soft, like the idea of freedom and happiness she wanted to stress out in her work.
Services:
- graphic design for 5 logos
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