Mitch Meyerson and Michael Port, opened The Product Factory in 2004 and it quickly became the #1 information product creation course on the internet. This year alone, nearly 500 business owners created their own Signature Products in 90 days or less.
Furthermore, Mitch and Michael have written books and created products and highly acclaimed educational programs that have helped thousands of entrepreneurs develop successful businesses and make their names in the world.
“Product Factory” is a program for helping people create, on a period of 90 days, a signature product or program. Its secret relies on participants’ interactivity and on the resources database.
Like all their other projects and programs, Mitch and Michael wanted for “Product Factory” to have a powerful image and website that would help him promote it, but ,in addition to that, he also needed a system to help him manage the participants and resources.
We created a colorful, dynamic logo that clearly represented a factory. We chose to use a real factory because the results people got from the course were real, concrete. The website was developed using the same powerful combination of colors used for the logo, red and blue.
We set up and customized the design for Moodle in order to help Michael manage his courses, participants, resources and interactivity.
We are now continuously working with Mitch and Michael, on “Product Factory” and on their other programs (Traffic School System, Book Yourself Solid, Guerilla Marketing Coach, Think Big Revolution) to help them have the most powerful and full of results branding they can have.
