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Whiskas Pedigree








Pedigree is a famous world known dog food. PEDIGREE products provide a complete and balanced diet, specifically designed to ensure your dog receives the essential five food groups with every meal.

Whiskas is a cat company, not only a cat food company, committed to the health, well-being and complete satisfaction cats all over the worlds, through continuous research. WHISKAS® works with leading experts in universities research institutes and government organizations, in addition to private practice veterinarians.

The 2 famous brands are owned by Mars incorporated and distributed in the CEE region by Masterfoods Inc.


Together with the Proximity Bucharest team, that would manage brand related issues and client-agency communcation, Retina had the daunting task to simultaneously build & launch 6 Whiskas and Pedigree websites. (a pair in each of the 3 countries Romania, Slovenia, Croatia).


In order to provide a fast, consistent and easy understandable project approach, before jumping into building the 6 localized websites, we first started to develop an english language prototype.

The prototype would set the general design and development guidelines, provide a structure for each country to localize their content and to adapt the website functinality to meet the local market needs.

A customized version of Retina's Webalive CMS is providing the required database functionalities and updating features; our solution also allowed a very straightforward approach to first build all the required functionalities in the English prototype, then duplicate the site into the 6 other localized versions and then tweak as needed.

Retina trained content managers in each of the 3 countries and after the launch of the site each website is updated by it's content manager, all following a precise synchronized timeline.

The sites were a smash hit, www.whiskas.ro for example surged to over 1.500.000 page views / month, in the second month benefiting from very strong viral referrals as hundreds of Internet forums were swamped by users trying to promote their pet in the Cat of the month contest.
Open website View Romanian Whiskas site
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