About
IP Devel was founded in October 2000. Since its beginnings, the company developed continuously: its turnover increased every year, the number of employees grew permanently, IP Devel entered step by step new challenging markets on three continents. Being a young, dynamic and performance driven company, IP Devel aims to become the leader of the Romanian software outsourcing market.
Issue
At the end of 2003, Ipdevel's continuous expansion outgrew the current company's identity, forcing them to rethink and evolve their brand in order to better capitalize on the company's maturity.
Solution
The brand was recreated around key company values such as: dynamic, young, flexible, enthusiastic. In order to choose the best logo symbol to fit wit the new brand Retina started at the core of Ipdevel's success: it's people. Ipdevel's now fresh look is boosted by the orange color which represents concepts like: creativity, dynamic, modern.
