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The GfK Group is the No. 4 market research organization worldwide. Its activities cover five business divisions: Custom Research, Retail and Technology, Consumer Tracking, Media and HealthCare.

Following a period of steady and consistent progress, at the beginning of 1996 Research Team Romania – RTR was bought by the German group named GfK AG.


Being part of such a large worldwide organization means that GfK Romania needed to quickly adjust their on-line presence to the group's overall guidelines, while maintaining consistency on the local market.


GfK found in Retina a stable partner which could quickly match to it's fast pace of business development, reflected in regular website updates and periodical website redesigns.

Capitalizing on the long lasting relationship, Retina was able to execute complete redesigns of the website in 2002, 2004 & 2006, while keeping a very low consumption of resources on the client's side.

The current GfK website is running a custom Webalive CMS solution, allowing the client to keep the website up to date with minimum effort and without any webdesign skills.


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