MyTrainer

About

MyTrainer provides smart, inspired, yet overwhelmed people with a proven formula for lifestyle change and the development of an active lifestyle plan; enabling you to increase your energy, optimize your health and improve your personal performance… in a lifestyle you can call your own.

The 7-Step Active Lifestyle Plan is a personal and professional development product, because everything you do, doing it well, sustainably and successfully, depends on the lifestyle skills you will learn with this plan.

Challenge

With a great message, a great product and a great strategy, MyTrainer still felt that it's customers were getting only a small fraction of the marketing pitch. This was reflected in sales as well, where numbers don't lie.

The new product, 7-Step Active Lifestyle Plan, needed to be launched along with the new website and so it too needed a look & feel inline with MyTrainer's revolutionary lifestyle plan.

Solution

When the client first came to Retina we started to work on the redesign project at it's roots. The website's structure and contents were reorganized to make sure visitors could get as much value from the site as fast as possible.

Working from the ground up, after finishing the structure, the product images and the website design are being upgraded. A happy mix of MyTrainer's corporate image and fresh, active & healty imagery is blended to create a clearly logical navigation structure.

Retina provided MyTrainer with a complete system to market & deliver their products online:
- the website runs Webalive Content Management System, so that the entire MyTrainer team can quickly add fresh contents to the site.
- WebMarketingSales Surveys to tighten client relationships and better customize products for individuals.
- 7 Step Active Plan product box design, postcard and order form.
- customized graphics Wordpress blog & Moodle e-learning.