Issue
“Morarit Panificatie Baneasa” was reborn when Overseas Group became the majority shareholder. According to ISRA Center Marketing Research, Baneasa brand is the most appreciated and well known brand of pasta on the Romanian Market. It is the market leader and the best distributed brand in Romania, having the best distribution on the supermarket channel.
In 2006, they decided to build a website for the Baneasa brand; Retina and Inside Brand combined efforts to build a website that would become a landmark for its visitors due to the information and interactivity provided.
Solution
The website was built to offer information for all types of visitors: end users, resellers, press, employees.
For the website, to maintain its flexibility as the information on it was growing, Retina implemented the Webalive Content Management System. In one minute the client can easily add in new articles or recipes or products, the next minute the visitors can read the information and start cooking a new dish.
Working with the user-friendly interface that Webalive CMS comes with, the client can easily: add new products, add new recipes and connect them with products, manage the polls on the website, manage the articles on the “Lifestyle” and “Tips and Tricks” area, basically edit the entire content of the site.
The newly gained flexibility enlarged the client’s view and approach on their marketing efforts, campaigns are now being thought and prepared for online too.
Services:
- Web design
- HTML, CSS, PHP programming, MySQL
- web strategy consulting
